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Gartner provides the latest technology insights and emerging technology trends to help IT leaders navigate the future and transform industries through Digitalization is changing how the business works with IT. Gartner helps you adopt the right IT talent management strategy to drive digital transformation.
Cloud computing forms the foundation for many digital business initiatives. A solid cloud strategy will help maximize the value of your cloud investments.
To maximize cost savings, IT leaders should pursue cost optimization through both function-specific and enterprise-wide programs. Cost optimization is a business-focused, continuous discipline intended to maximize business value while reducing costs.
Blockchain technology helps to transform business and society by changing the way individuals and businesses interact and transact without a central authority.
The Gartner CIO Agenda Report outlines the 4 key activities that distinguish top organizations from typical and trailing counterparts when it comes to digital business acceleration. Learn more here. This amazing technology trend is also involved in preventing the spread of the coronavirus, and to develop potential vaccines, thanks to its ability to easily query, monitor, analyze and act on data, regardless of the source.
Another field where quantum computing is finding applications is banking and finance, to manage credit risk, for high-frequency trading and fraud detection.
Quantum computers are now a multitude times faster than regular computers and huge brands like Splunk, Honeywell, Microsoft, AWS, Google and many others are now involved in making innovations in the field of Quantum Computing.
And to make a mark in this new trending technology, you need to have experience with quantum mechanics, linear algebra, probability, information theory, and machine learning. VR immerses the user in an environment while AR enhances their environment. Although this technology trend has primarily been used for gaming thus far, it has also been used for training, as with VirtualShip , a simulation software used to train U.
Navy, Army and Coast Guard ship captains. In , we can expect these forms of technologies being further integrated into our lives. Either could be used to train doctors to do surgery, offer museum goers a deeper experience, enhance theme parks, or even enhance marketing, as with this Pepsi Max bus shelter.
Fun fact: 14 million AR and VR devices were sold in Although most people think of blockchain technology in relation to cryptocurrencies such as Bitcoin, blockchain offers security that is useful in many other ways.
In the simplest of terms, blockchain can be described as data you can only add to, not take away from, or change. Not being able to change the previous blocks is what makes it so secure.
In addition, blockchains are consensus-driven, so no one entity can take control of the data. Several industries are involving and implementing blockchain, and as the use of blockchain technology increases, so too does the demand for skilled professionals.
From a birds eye view, a blockchain developer specializes in developing and implementing architecture and solutions using blockchain technology. If you are intrigued by Blockchain and its applications and want to make your career in this trending technology, then this is the right time to start.
To get into Blockchain, you need to have hands-on experience of programming languages , the fundamentals of OOPS, flat and relational databases, data structures, web app development, and networking. Another promising new technology trend is IoT. Hence, the Internet of Things, or IoT.
The Internet of Things is the future, and has already enabled devices, home appliances, cars and much more to be connected to and exchange data over the Internet. We can lock our doors remotely if we forget to when we leave for work and preheat our ovens on our way home from work, all while tracking our fitness on our Fitbits. However, businesses also have much to gain now and in the near future.
The IoT can enable better safety, efficiency and decision making for businesses as data is collected and analyzed. The global spending on the Internet of Things IoT is forecast to reach 1. During the experiment, offices were closed every Friday and meetings were restricted to 30 minutes. Some subsidies were provided for activities including course tuition. A campaign released by Ikea India in October focused on common sleep complaints amongst Indian families, including overcrowded beds, ambient noise and uncomfortable bedding.
The campaign also included a series of films designed to inform about the sleep cycle, and Sleep Pods located at malls in Hyderabad. July saw US-based startup Quilt launch an app that helps professional women host gatherings out of their homes. Users can search for meet-ups happening near them, in which small groups gather to share personal experiences around a variety of topics — anything from money and fundraising to love and social media addiction.
Women purchase tickets for chats USD and hosts receive a portion of sales. Users can also purchase an all-inclusive membership for USD 39 per month. Quilt members who meet at chats can continue to connect with one another through the app. The brand worked with Google to identify personal issues of concern to young people, and then opened forums on Reddit to allow young people to connect and discuss with others. Each forum was led by an influencer with experience in the issue, and subjects included concerns around still being a virgin, or coming out as transgender.
Aiming to create a safe space for drag artists in gaming, the group members stream themselves playing via webcam and allow viewers to comment through a chatbox. Originally set up by a US-based drag artist, the team has since grown to almost 30 members worldwide, playing a large variety of different games while showcasing their drag. The 5 trends featured here are important, but they represent just a small fraction of the consumer landscape.
Clients of our Premium Service have an instant global Trend Department at their fingertips. They have access to our entire Trend Framework, built around the 16 mega-trends that define modern consumerism.
Chok dee! This Trend Briefing has many hands on it. A huge thanks to the team that pulled this together with such positivity and enthusiasm, especially: Vicky Kim and Nikki Ritmeijer for design!
Five powerful consumer trends. Five opportunities. Are you ready? But most of all, act. Get instant access! The search for a more sustainable consumption is reaching a critical moment. When sustainable alternatives are widespread, affordable and just as good or better than the legacy option, then eco-consumption becomes less about the status of opting in, and more about the shame of opting out.
The common thread that runs through much of it? The evolution of eco-consumption as a status play. Just take a look at three iconic eco-consumption moments.
In Adidas partner with Parley for the Oceans to produce a limited-edition line of sneakers made from recycled ocean plastic; only 50 pairs are made. Yet more eco-status! But what has been the story since then? Adidas made 11 million pairs of ocean plastic sneakers in And when eco-alternatives go mainstream in this way, they're no longer an exciting status currency. The key implication? A shift in the moral calculus for consumers. Because when eco-alternatives are as available, affordable and effective as the legacy option, there's no reason not to choose them.
Eco-consumption becomes less about the status of opting in, and more about the shame of opting out. Throw in Extinction Rebellion, the global Strike for Climate movement, and Greta, and you have a tipping point in awareness also fueling this crucial shift.
Increasingly widespread shame at air travel — or flygskam in the original Swedish — is now set to diffuse across every B2C industry. Implications that you must act upon in But it is a tectonic shift with profound implications for business. And responding to the initial tremors — which will be felt in the months ahead — will send a clear message to consumers that you get it. Think about two modes of response Shame therapy will be about helping consumers alleviate the eco-shame they feel when they engage with you.
That means initiatives that acknowledge shared eco-guilt, and help consumers take steps to avoid it. Practical steps are key: see Burger King trying to atone for decades spent producing disposable plastic toys.
But this trend also demands a radical shift in our shared attitude to consumption: Dutch airline KLM is asking consumers to fly less. What is the equivalent for you? Shame avoidance will be about helping consumers avoid eco-shame altogether. Think new tools that enable them to track and control their own eco-impact will be embraced; see how the Doconomy credit card helps consumers stick to a personal carbon budget.
Consumers won't expect you to be perfect. No one can eradicate the damaging impacts of consumerism overnight. You already know that virtual influencers are moving into the mainstream. Meanwhile, virtual avatars are making noise elsewhere. The Chinese state news agency, Xinhau, have launched their second virtual news anchor. Just another slice of digital ephemera?
Perhaps, but a crucial shift informs these three examples. The media landscape continues to fragment. Digital channels multiply. One opportunity? In , consumers will pay deeper attention to brands who embody themselves via new virtual characters and avatars, allowing them to inhabit digital channels in richer, more immersive and more human ways. First, a multiplicity of digital channels — TikTok! In-store touchscreens!
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