Wifi in cities

Discover why WiFi hotspots and social WiFi hotspots represent a not-to-be-missed opportunity for your company. Public WiFi is a great opportunity for governments to connect entire cities: smart cities deploying free WiFi are largely increasing and as a result, can effectively empower their communities with better services. Public WiFi access has a huge impact on tourism, too.

When traveling, indeed, people want to stay in contact with their family and friends, share their holiday pictures on their social networks and check travel information. As a consequence, tourists are more incentivized to travel to a location if they can use the internet for free. Providing a city with free WiFi hotspots would be advantageous both for tourists, who would enjoy internet connection without roaming charges, and for the local economy, which would largely benefit from increased levels of tourism.

With the democratization of internet, people are expecting to find WiFi everywhere. You can customize the authentication login and the WiFi session according to the place where you are deploying WiFi: activate the social login for shopping streets, provide a paid WiFi in library after free 20 minutes, configure the email authentication in stations and bus stops.

Example : in a bus stop — 20 minutes free WiFi with email authentication — redirection links on the login page to the bus timetable — advertisement on the login page. Tanaza supports a wide range of outdoors and indoors access points that gives you the possibility to adapt the structure of your network to its environment.

Moreover, you will receive email alerts in case one of your access point is in trouble. You can configure your access points from any devices, you just need an access to the internet. Choose the hardware according to the potential numbers of WiFi users for example, there will be less users in a bus stops than in a library. Tanaza features an advertisement tool that enables you to promote products and services on login pages.

You can display pictures and videos, rotative banners and select the video duration. Select personalised ads. Apply market research to generate audience insights. Measure content performance.

Develop and improve products. List of Partners vendors. By David Dean. David Dean. David Dean specializes in tech and travel writing and has covered technology and Portugal his home base for TripSavvy since TripSavvy's editorial guidelines. Share Pin Email. Was this page helpful? Thanks for letting us know! Tell us why! Your Privacy Rights. To change or withdraw your consent choices for TripSavvy. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page.

These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification. I Accept Show Purposes. This virtual visitor center can redirect tourists to ticket-purchasing pages, showcase the most popular landmarks, or provide tips on how to move around town. Better yet, if the platform comes with WiFi geofencing and WiFi-based location services , it can even provide tourists with step-by-step, real-time directions straight to the place they want to see.

Imagine how much more convenient this can make their stay and how it will reflect on your city! Guiding tourists around the city is one thing, but smart WiFi features such as indoor location tracking can be used for even more. They can be applied in spaces like galleries and museums to navigate visitors to the displays and works of art that are of particular interest to them. What businesses use as a WiFi marketing platform , smart cities can use for keeping in touch with citizens.

By asking citizens to log into public WiFi in smart cities using their email or phone number, you can collect contact information to be later used for broadcasting important information. Through the use of free WiFi your citizens can also reciprocate and give you feedback, for example on how efficient the offices are or what improvements to the town infrastructure they would like to see.

With public WiFi for smart cities you can also make it easier for citizens to navigate the labyrinth of official forms and petitions. Citizens will surely appreciate this helping hand and the easy access to official websites and documents. While cities definitely have a lot to gain from fostering a good relationship with their people, public WiFi for smart cities offers an even more crucial benefit: access to data.

Whether people actually log into the network or just carry around a smartphone, cities can collect anonymized data about their movements from WiFi access points.

This is invaluable information that can be used to create a truly smart city — a place that is better to live, easier to manage, more efficient. By the virtue of tracking density, cities can optimize public transport to make it both more convenient for the passengers and easier on the city coffers.

They can monitor public events, not only to see if their promotional strategy works, but even more importantly, to implement proper security measures and ensure resources in case of an emergency. And remember the smart street lamps we mentioned at the beginning? Who needs expensive gadgetry when you can use data about footfall to determine when there is no-one to shine the light on? We mentioned that public WiFi can help increase security in the city. It provides information that can be used to better allocate public resources or to put first responders on alert.

But it can ensure an even more palpable sense of security in the panic button feature. Panic buttons are devices or apps that can alert emergency services if anything bad happens — a robbery, heart-attack, car crash… anything that requires immediate reaction from first responders. With proper software and citizen-facing app, WiFi infrastructure can effectively locate the person who pushed the panic button, saving precious time.

These types of solutions are already being implemented around the world, in cities such as Tel Aviv where indoor positioning systems are used in schools for this exact purpose. Free WiFi is the first step towards creating a smart city and, so far, the most popular smart city implementation. No wonder, after all it offers incredible possibilities and brings quick and measurable results at relatively low costs. Your message has been sent.